Recession Proof Affiliate Program Secrets
It’s no secret that revenues have been decreasing for most affiliates since the recession hit. People are focusing on saving money, limiting their spending to what they think is really necessary – mostly physiological needs such as health, food and sleep. As a result, most affiliate offers have been ignored since they usually cover products and services related to hobbies and interests.
With so many people out of work, there is however one field that is more profitable than ever, which of course is the employment sector. There are several employment websites that offer affiliate programs that can be both profitable for you and helpful for your visitors. But before you start putting banners on your site, it is useful to know more about the services offered and how they can match the needs of your visitors.
The hottest employment service on the market right now is resume writing. With so much competition for each job opening, job seekers are now aware they need an outstanding resume to stand out and make the cut for interviews. Since professional resume writing prices start above $100 and go as high as $1,300 depending on the field, you should be able to get a good commission on each sale. What’s very important in that case to generate high conversion rates, is to closely match the profile of your visitors. For example, if you have a generic site, you can promote generic resume writing. However if your site offers information for accountants, try to find a resume service that offers specific links and landing pages for accounting resume writing.
Another employment service that is popular is resume posting, which consists in letting job seekers post their resume to one or several employment sites. What you should know is that most job boards offer this service for free to applicants so you are usually getting paid less than a $1 per lead. However you can get paid for sales, if it’s a service that posts resumes to dozens of employment sites automatically.
Somewhat below the radar, resume blasting consists in e-mailing resumes to lists of employers and recruiters, which are segmented by field and geographical area. Since this is a quite affordable service with not a lot of competition, it offers a great potential to make sales.
Finally, there are job postings, which usually generate high commissions. But since this is a service that only caters to employers, recruiters and headhunters, you should only promote it if your site attracts professionals from these fields.
